Birthday program
Restaurant birthday cardsthat fill a four-top
A physical birthday card, timed to the week of the celebration — not another email that never gets opened. 80% of guests bring four or more people.
ROI
Why birthday postcards fill dining rooms
80%
Bring four or more people to birthday dinner
87%
Of recipients feel more loyal to the restaurant
10×
Higher open rate than email
95%
Customer satisfaction with the program
- A birthday is the one night people actively look for a place to celebrate. A card with a dessert, appetizer, or prix-fixe offer turns that search into a reservation — and 80% of those tables arrive as a party of four or more.
- Email gets filtered. A physical card gets passed around the table and stuck on the fridge. Direct mail open rates dwarf digital for this occasion.
- Loyalty compounds: 87% of recipients feel more loyal, 68% are more likely to visit even when it is not their birthday, and the card keeps your restaurant in the family rotation.
- We handle design, data, and mailing. You choose the offer. Cards go out in time for the birthday week so the invitation arrives when plans are actually being made.
How this drop works
Built for this kind of business
The one night they are looking
A birthday is when people actually choose a restaurant. A card with dessert, an appetizer, or a prix-fixe turns that search into a reservation.
Email dies. Cards get passed around.
Open rates dwarf digital for this occasion. The card hits the fridge, gets handed around the table, and 87% of recipients feel more loyal to the restaurant.
You pick the offer. We mail it.
Design, data, and drop dates are on us. Cards go out in time for the birthday week so the invitation arrives while plans are being made.
Lists we mail
Pick the list that matches the job
Full Saturation
Every door in a chosen carrier route. Maximum neighborhood presence — ideal when you want an entire zip or subdivision to know your name.
New Movers
Reach people in the first 30–90 days after they move — when they are choosing a dentist, a roofer, a restaurant, and every other local relationship.
Birthday Mailings
A physical birthday card from your business, timed to the day. Restaurants, salons, and medical practices use this as a loyalty engine.
Other programs
Mail for the rest of the street
Start a drop