Annual game plan
One year. Every channel.Built for your industry.
We do not sell a postcard, a polo, and a Google login as three separate jobs. We sequence them — mail, magazine, apparel, ads, reviews, website, and geo-fencing — into a year a local business can actually run.
The stack
Every ACG service, on a calendar
Same seven plays for every client. The mix, the month, and the list change with the industry.
Monthly drops
Direct mail
Saturation, demographic, new movers, birthday, and radius — timed to the season your buyer actually spends.
7× / year
Maryland Local
The kitchen-island magazine in high-income single-family homes. One ad, seven hits, the same affluent zip.
2× / year
Apparel
Embroidery, screen print, and DTF so the crew, the front desk, and the job site all look like one company.
Always-on
Google Ads
Search and local campaigns for the jobs you want, in the towns you serve, with conversion tracking.
Weekly
Profile & reviews
Business Profile posts, photos, hours, and a reply on every review so you never look dark.
Build + keep
Website
A fast site that matches the mail piece, with one obvious next step: call, book, or request a quote.
Campaigns
Geo-fencing
Fence the competitor, the job site, the office park. The ad follows the phone, then we retarget at home.
Three examples
Pick an industry. Steal the year.
These are starting maps — not locked packages. We rewrite the month, the list, and the offer for the business in front of us. Dental, home services, and restaurants are how most of our clients start.
Dental
A practice that stays booked
New patients from the mailbox, recare from the list, reviews that close the search, and a front desk that looks like a brand — not a temp agency.
New-patient chairs filled from movers + search, with recare mail keeping the hygiene column full.
Open this program- JanMail + Google
Mail + GoogleNew-mover welcome cards and a GBP refresh. Review replies start and never stop.
- FebMagazine
MagazineMaryland Local insertion in affluent family zips around the practice.
- MarMail + Ads
Mail + AdsSaturation in a 2-mile radius. Google Ads on “dentist near me” and Invisalign / implant terms.
- AprApparel
ApparelEmbroidered polos and scrub accents so every team photo and walk-in matches the brand.
- MayMail
MailSecond new-mover drop. Welcome-home cards to every household that just closed.
- JunGeo-fence
Geo-fenceFence competing offices and the grocery / Target parking lots nearby.
- JulMagazine
MagazineSecond Maryland Local issue — same creative, new offer (whitening, new-patient exam).
- AugMail
MailDemographic recare postcard to lapsed patients and 35–54 homeowners.
- SepMail + Web
Mail + WebBack-to-school family saturation. Website booking path tightened for mobile.
- OctAds + Reviews
Ads + ReviewsFall Ads boost. Push for Google reviews after every hygiene visit.
- NovMagazine + Mail
Magazine + MailHoliday whitening / new-patient exam postcard timed with the magazine drop.
- DecGoogle
GoogleYear-in-review posts, hours, and a January new-mover list already in the queue.
Not on this list?
We still write the year
Salons, auto, legal, medical, retail — the channels stay the same. The calendar changes. Tell us the busy season and the neighborhood, and we will sequence mail, magazine, apparel, and Google around it.
- Always-on: Google profile, review replies, website.
- Seasonal: saturation and demographic drops when your buyer spends.
- Always-nearby: radius and geo-fence around jobs, competitors, and traffic.
- Always-visible: magazine in the zips that match, apparel on the people who show up.
Start the year